Marketing Efforts That Make Us Aware of Breast Cancer
Posted on 10/11/2010
Companies put a lot of stock—and money—in their brand colors. You see the golden arches and you instantly know that McDonald’s is just up the road. Coca-Cola practically owns red. Think pink, especially in October. That belongs to Susan G. Komen for the Cure.
October is breast cancer awareness month and the Susan G. Komen for the Cure organization knows what it means to claim a color. This pink movement happened thanks to an amazing story and strong partnerships that helped them build their brand. Here are a few examples of their marketing efforts.
Find Unique Audiences
Build Support From Big Names
To find out more about the Susan G. Komen for the Cure, visit www.komen.org.
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