Social Media Marketing for Dummies (And Anyone Else Wanting to Get Started)
Posted on 04/15/2013
So you’ve decided to get involved in social media marketing! Congratulations. There’s no time like the present to jump on board. Many companies just like yourself are getting linked, booked and pinned and you’re about to join the great, buzzing conversation.
But social media is a wild beast that is difficult to predict and quantify. Before jumping headfirst, ask yourself a few pivotal questions:
Where’s Your Audience?
Does your target demographic engage online–and if so, which social media platforms resonate with them? Are they tuned into social media companies? Are they already talking about you? If your audience isn’t active on social media, it’s not a good idea to invest time, money and energy in trying to reach them there.
What’s the ROI?
While there are many intangible products of a vibrant social presence, take time to research ways to measure your social media’s impact on your bottom line, not just track the vanity data.
Who’s Going to Do It?
What we’re trying to say is this: consider the costs and the benefits thoroughly before committing to social media marketing, because you’re better off not doing social media than doing it poorly.
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