Why You Should Use Infographics for Your Content Marketing
Posted on 05/20/2013
First things first: an infographic is a collection of data presented in a visually appealing manner. When done right they’re captivating, fun to read, and are more likely to get shared than plain text.
Here’s why you should utilize them in your content marketing:
Honey is the only food that will not rot—it can remain edible for over 3,000 years.
The hair on a polar bear is not white, but clear. They reflect light so they appear white.
Researchers have determined that most people are happiest at 7:26 PM on Saturday night.
These factoids—and those presented in your infographic—are attention grabbing. They literally catch people’s eyes and enhance the value and appeal of your content. As humans, we are better at quickly interpreting visual information over words. People are more likely to retain information presented in infographics (supposedly, people only retain 20% of what they read). And since 2010, searches for infographics have increased by 800%—that’s love.
Presents a lot of Content
But don’t misunderstand us, you can’t simply toss a couple of stats on an image and call it good. Quality infographics worth sharing take careful planning and time. So if design isn’t in your wheelhouse, hire someone who’s experienced with design or illustration to ensure that your infographic is picture perfect.
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