How to Create an Email Marketing CampaignPosted on 10/10/2016How to Create an Email Marketing Campaign Email marketing may seem like something only the big-wigs can afford to do (Apple, Google, eBay, you get the idea), but it can also be very successful for locally-owned businesses. Email marketing is a simple, affordable and effective way of reaching out to customers. In fact, according to the Direct Marketing Association, the average business in 2011 made a $40 return on every $1 investment in email marketing. If your small business is interested in promoting itself through and gaining new customers, check out these tips and steps to creating an email marketing campaign. 1. Choose an email provider. Companies which provide email marketing campaign platforms will allow your business to draft and send bulk emails, create and manage your database, offer customizable email templates and even campaign management software. These type of services allow your business to continue to check back on the campaign and follow its return on investment. 2. Build an email list. When promoting your email signup, be sure to include all expectations and benefits customers can have from following campaigns. Items such as “Exclusive offers and promotions” and “A free sample!” are great incentives for clients to see before signing up for your email list. 3. Decide on campaign objectives. Once you have these questions answered and outlined, and your specific goals established, you can start building your physical campaign, focusing on the specific goals. Outlining your campaign objectives beforehand gives your promotions a clean, crisp and specific purpose that’s easy for customers to see and follow. 4. Draft an email.
5. Send it out. When it comes to marketing for your small business, consider an email marketing campaign to engage customers and drive sales. Not only will you save money, but your business will prosper and grow in effect. |
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