How to Use 360° Media in Marketing
Posted on 03/06/2017
Recently, online marketing has made it easier than ever for your small business to reach out to consumers and draw them. Facebook offers one field with enormous marketing potential: 360° video and photo. This relatively new feature allows your business to post media that customers can fully engage with, completely drawing them into your world. So how can you try out the feature? Today we are going to discuss some benefits and tricks to get started.
360° shows consumers your world.
360° is easy and inexpensive.
Get started with 360° video.
Unfortunately, current mobile devices cannot record 360° videos on their own. While some apps do exist, these are still in test mode and often are not reliable. For the best experience, Facebook recommends using one of their supported cameras:
Get started with 360° photo.
First, open the camera setting on your phone and click “Panoramic.” Then, follow the directions to take a panorama photo. Next, go to Facebook and click to share an update. From here you can upload your panorama photo. It should automatically upload as 360°, which you will be able to see in the bottom right corner of the picture.
With Facebook’s 360° interactive photos and videos, your small business can draw consumers in and show them why you’re the best choice. No matter what you decide, one thing is certain: 360° engagement is not going away anytime soon, and offers a great resource to get involved in and market your company.
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