Marketing Yourself: How to Land Your Dream Job
Posted on 04/24/2017
You’ve heard of marketing a brand, a business or even an image, but what about marketing yourself? In today’s professional world, employers are on the lookout for employees who know themselves so they can sell themselves—just like they would sell a product.
The job market is a tough place to be, but with the right tactics, you don’t have to be there for long. With today’s competition, how can you land your dream job? Check out some of these useful tips for marketing and selling yourself to potential employers in the market.
1. Know yourself.
What are your goals in life, short-term and long-term? What are your core values? What successes or failures have shaped you? Knowing the answers to questions like these will show employers you’re professional, prepared and know who you are.
2. Be specific.
Give examples. For instance, you’re not just a hard worker; you’re a dedicated worker because the last position you held was completely new and you developed it from the ground up. Be intentional with your words and examples, and say what you mean rather than just droning on.
3. Find what sets you apart.
Find a story or example that shows something unique you have to offer. In the end, employers aren’t going to remember the person who simply went through the motions and said the right thing—they’re going to remember the person who said the right thing in a distinctive way and stood out from the crowd.
4. Watch nonverbals.
For instance, watch your posture, facial expressions, appendages and eye contact. Practicing interviews with friends or family beforehand can be a great way to recognize what nonverbal communication you’re doing well or not-so-well, and then improving from there.
5. Stay positive.
The job market can be a tough place to be, but if you know how to market yourself correctly, you’ll come out on the other side unscathed. Try out some of these selling tactics to impress your future employer and nail that dream job.
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